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Aaiko is there for the modern power woman. She who is so versatile, but above all stands completely in her feminine power as a loved and respected person. And that is exactly what makes Aaiko's heart beat.
Our brand started in 2005 from a passionate vision and sense of creativity. Founder Pauline Brakenhoff founded Aaiko from the ambition to uniquely combine creativity with commercial designs. Aaiko can therefore flawlessly create the bridge from catwalk to sidewalk. In an ode to bravery and curiosity, each collection is inspired by a journey, both around the world and in time. And that is reflected in all collections.
In the meantime, Aaiko has grown into an international fashion brand with sales points in multiple countries. In this growth, we have experienced how important it is to stay true to our roots: timeless and innovative designs that ensure that every woman is always comfortable and beautifully dressed.
There is always a two-sidedness to be found in Aaiko. That's actually already in the name: in Japanese, Aaiko means "beloved," while Old German translates this to "tough". And that also shapes our brand and our customers. The Aaiko woman is versatile in every way, but certainly always feminine and strong, soft and powerful. That endless versatility of the Aaiko woman will always be a source of inspiration for us.
Fashion is a means to express ourselves in the world, and that is something founder and owner Pauline Brakenhoff understands best. She reveals the intersections of her well-styled week, with outfits from work to weekend.
What is your best advice in life? Never give up, always keep going. Just try and do it, if you work hard enough, it will come to you.
Aaiko is a true women's company, founded for and by women.
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Rigakade 20-3 | 1013 BC Amsterdam
VAT NL804466099B02
KVK 33275672