Our brand started in 2005 from a passionate vision and sense of creativity. Founder Pauline Brakenhoff started from a mission to uniquely combine creativity with commercialism. In doing so, Aaiko flawlessly created the bridge from catwalk to sidewalk. In an ode to courage and curiosity, each collection is the outcome of a travel journey, whether across the globe or in time. Ultimately, you see this inspiration reflected in every single garment.
Meanwhile, Aaiko has grown into an international fashion brand with points of sale in several countries. In the growth we have experienced in recent years, our pride is that we have always remained true to our core principle: timeless and innovative designs that ensure women are forever comfortable and beautifully dressed.
There is always a two-sidedness to be found in Aaiko. That's actually already in the name: in Japanese, Aaiko means "beloved," while Old German translates this to "tough". And that also shapes our brand and our customers. The Aaiko woman is versatile in every way, but certainly always feminine and strong, soft and powerful. That endless versatility of the Aaiko woman will always be a source of inspiration for us.
and for us,
IN ALL HER DIVERSITY, THE AAIKO WOMAN IS AN ENDLESS SOURCE OF INSPIRATION.
Getting dressed is an integral means of expressing ourselves in the world, and this is something founder and owner Pauline Brakenhoff understands best. She reveals the touchpoints of her well-curated week, with the outfits from work to weekend.
What's your best tip in life? Never give up, always keep going. Just try it and do it, if you work hard enough, it will come to you.
Aaiko is a true women's company, founded for and by women.I want to be part of this team