Our story

Aaiko Amsterdam


Aaiko is here for the modern power woman. She who has so many sides, but above all fully stands in her feminine power as a loved and respected person. And that is exactly what makes Aaiko's heart beat.

Our brand started in 2006 from a passionate vision and sense of creativity. Founder Pauline Brakenhoff started from a mission to uniquely combine creativity with commercialism. In doing so, Aaiko flawlessly created the bridge from catwalk to sidewalk. In an ode to courage and curiosity, each collection is the outcome of a travel journey, whether across the globe or in time. Ultimately, you see this inspiration reflected in every single garment.

Meanwhile, Aaiko has grown into an international fashion brand with points of sale in several countries. In the growth we have experienced in recent years, our pride is that we have always remained true to our core principle: timeless and innovative designs that ensure that women are forever comfortable and beautifully dressed.


There is always a two-sidedness to be found in Aaiko. That's actually already in the name: in Japanese, Aaiko means "beloved," while Old German translates this to "tough". And that also shapes our brand and our customers. The Aaiko woman is versatile in every way, but certainly always feminine and strong, soft but powerful. That endless versatility of the Aaiko woman will always be a source of inspiration for us.

and for us
in all diversity, the Aaiko woman is an endless source of inspiration.

Our collection

Each year we release four collections, each shaped by different themes and color palettes. These collections are characterized by expertly designed pieces that feature the finest colorful prints, best weaving techniques and most beautiful feminine finishes. In addition, all items in each collection can be combined with each other and collection pieces seamlessly fit together, making Aaiko a one-stop shop for a complete fashionable wardrobe.


Our team

Our strong and dedicated team is driven and inspired by the Aaiko philosophy. To bring the final product to the desired quality and value, the departments work with each other in harmony.

Tell your story

Featured video

Use a video to get a customer's attention